![]() ![]() Yes, McConaughey, I'm sure your role was extremely vital to the process. I often found myself rolling my eyes much in the same way that I do when I hear Matthew McConaughey tell me that he and Wild Turkey's Eddie Russell have created a new small batch bourbon. ![]() Yes there's some interesting stuff and some relevant history but for me, so much of this book was just filler. WHISKEY BUSINESS FULLIf you want to tell me Dave Pickerell was in the military before getting involved in whiskey making that's great but do I need a full breakdown of his military career? I had the pleasure of meeting the man about a year before his death at an industry event and I still don't see its relevancy to his work with companies like Maker's Mark / Whistlepig / J. For pretty much every character in the book the author tells us where they went to college and what they studied, which rarely has a thing to do with distilling. The book is too long in general - 352 pages - as so much of the book I just found irrelevant to small batch distilling. For a book called "Whiskey" Business I was surprised to be reading about Absolut and Tito's, who make vodka. ![]() In most of these sections, Acitelli always seems to loop it back to beer and/or wine which are not distilled. There's large sections about wine, vodka, eau de vie (unaged fruit brandy), brandy, tequila and more. Neither is the book solely about whiskey, as the books title led me to believe. Honestly, he seems more like a beer guy to me as he has written several books on the subject, which I have not read, not being a beer guy myself. The second fatal flaw in my opinion is that Acitelli never really seems fully committed to distilling. I certainly don't consider whiskies that are so readily available to find across the US and even across the world "small batch", but again, without a clear definition it can pretty much call itself anything it wants. I wouldn't say that is 100% his fault, as the industry in general seems to function without a legal definition of those terms and thus a vast majority of the whiskey talked about in this 2017 book is Makers Mark. The first is that Mr Acitelli is writing a whole book on "small-batch" and "craft distilling" without any clear definition of those terms at all. I certainly don't consider whiskies that are so readily available to find In my opinion, there's a couple of fatal flaws to Whiskey Business. ![]() In my opinion, there's a couple of fatal flaws to Whiskey Business. He also expertly delves into the controversies currently wracking American spirits, ones that threaten to tank the movement at the moment of what should be its greatest triumph.more And it presents the full story of a plucky band of entrepreneurs who disrupted the nation’s conception of how those libations could appear and taste-and how much they could cost. Acitelli weaves the unlikely triumph of the small-batch distilling movement into other major trends, including a neo-Prohibitionism that nearly croaked the entire thing, America’s re-embrace of cocktails, and the twin rises of craft beer and fine wine. This bracingly written, fast-paced work traces the relationship of Americans to spirits such as bourbon, scotch, vodka, gin, and rum. And it presents the full story of a plucky band of entrepreneurs who disrupted the nation’s conception of how those libations could appear and taste-and Discover the underdog story of the improbable rise of small-batch distilling in America. Discover the underdog story of the improbable rise of small-batch distilling in America. ![]()
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